What is a BigWig?
The BigWigs campaign engages corporate and community leaders within your area as representatives in the fight against breast cancer. During the 6 week campaign, each BigWig will raise or give a minimum of $1,000, which will be used to ensure access to essential breast health services and education programs, and support research to find the cures for breast cancer. Through this program, up to 75 percent of funds raised remain in Dallas County to help fund local dianostics, treatment and transportation. 25 percent will be invested in break-through research.
BigWig [ ˈbigˌwig ] (noun): an important person, usually in a particular sphere; synonym: VIP · (very) important person.
Komen BigWig (noun): a very important person on a mission to end breast cancer forever by raising awareness and funds in their community; willing to have fun while wearing a ridiculous pink wig, and fundraising for cancer initiatives such as screenings, diagnostics, treatment and transportation.